Flora is present in the daily lives of millions of Brazilians through its 12 commercial brands - Minuano, Francis, Neutrox, Albany, OX Cosméticos, Brisa, Assim, Phytoderm, Kolene, Karina, No Inset and Mat Inset. Originally a Hygiene and Cleaning division of the JBS company, in 2007 Flora became an independent company within the J&F Group, the holding company that also controls JBS. In 2020, the year of its 40th anniversary, Flora for the first time exceeded the milestone of 1900 employees and recorded revenue of 1.6 billion reais.

A Brazilian consumer goods industry operating in the cosmetics, personal care and home care sectors, Flora has in-depth knowledge of Brazilian consumer habits and develops quality products tailored to meet their needs. With a focus on quality and innovation, in 2020 alone 75 new products were launched for personal care, home and clothing care. Altogether, Flora has a portfolio of more than 300 products. Flora sells its products to retailers and wholesalers nationwide. Online, its products can be found on marketplaces, delivery applications and its own e-commerce platform, Compra Flora.

The company has its own Research and Development (R&D) laboratory in a city in the metropolitan area of São Paulo and one of the largest national industrial platforms in the sector, with factories in Luziânia (in the state of Goiás) and Itajaí (in the state of Santa Catarina), in addition to four Distribution Centers, located in Luziânia (in the state of Goiás), Itajaí (in the state of Santa Catarina), Itapeva (in the state of Minas Gerais) and São Paulo (in the state of São Paulo).